Life-proof nutrition habits for women over 50

Join a community of like-minded women for sustainable weight loss, more energy and lasting consistency

Here’s what women have experienced working with me 1:1 and in groups.

Michelle

⭐️⭐️⭐️⭐️⭐️

“I have finally started to and continue to drop the excess weight I have piled on over the years from pre-menopause.”

“Ruth’s calm, supportive approach meant I never felt judged. She really took the time to understand what was going on for me and helped me break things down into realistic manageable steps that feel achievable day-to-day.”

Nora

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“A more consistent workout routine. A more consistent sleep pattern. More energy. More mindful eating.”

“I came away from the experience feeling healthier and with a positive attitude adjustment that I really didn’t anticipate. If you’re thinking about making a change, consider giving Ruth a try! You won’t regret it!”

Bev

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“Less anxiety. Better control of my eating and drinking – more mindful. Stronger in myself and more in control of my life. The group felt like a safe space, no judgement, just encouragement”

You’ve tried everything. Or at least it feels that way

After 50, our bodies change. Weight settles around our middle and refuses to budge. Energy drops.

  • If you’ve tried all the diets and the weight always goes back on.

  • If you start with good intentions but get derailed by work or family life.

  • If stress has you reaching for ice-cream, telling yourself you’ve failed again.

  • If what used to work no longer does.

  • If you’re fed up of always starting over on Monday.

Then you’re in the right place.

It’s got nothing to do with willpower and you’re definitely not a failure. You don’t need another restrictive meal plan that leaves you hangry, you need a different approach.

The support and structure to stay consistent, even when life gets messy. And a mindset shift that changes how you think about food.

What if you could eat ice cream and still lose weight?

Hi, I'm Ruth. Retired doctor, health coach, mindful eating instructor and YouTuber. With 24 years of medical experience, I've seen the long-term effects of lifestyle diseases. I built Fed, Focused & Fabulous to help women over 50 prevent those outcomes, using my expertise in nutrition, coaching and psychology.

The evidence is clear: restrictive diets and calorie counting don’t work. Cutting out foods makes you more likely to crave and overeat them.

What does work are behavioural tools, accountability and the support to make nutrition work in real life, one realistic step at a time.

With systems that help you get back on track with self-kindness, when things go sideways.

My mission is to help women build lasting nutrition habits that support aging with energy, confidence, and freedom around food.

And when you consistently support your body with healthy habits, weight loss happens naturally.

If I could describe Fed, Focused & Fabulous in a sentence, it’s like Atomic Habits and a Mediterranean Diet cookbook had a baby.

And yes, you can still eat ice-cream.

PS - there’s a 14-day money back guarantee for peace of mind.

Debra

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“I really cannot overstate how amazing Ruth’s course has been.” “A lovely community of like-minded women benefitted from Ruth’s vast knowledge, wisdom and expertise.” 

Rebecca

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“No gimmicks, no trending nonsense, no retail piece, instead a delightful blend of solid science, sense and wisdom infused with humor. In my experience, she has a great deal to offer that can make you feel solidly supported on your health journey.”

Lynn

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“Ruth was such a good coach! She gave me great guidance, helped me set achievable goals and supported me through the journey. Cannot thank her enough!”

What’s inside?

You’ll learn how to:

  • Eat to support your body in post-menopause

  • Build satisfying meals that help you lose weight sustainably

  • Reduce sugar cravings and boost your energy

  • Learn about mindful and intentional eating and wave goodbye to restrictive diets

  • Tune into hunger and fullness signals to stop overeating

  • Understand why emotional eating happens (and what to do about it)

  • Improve sleep, movement, and stress management

  • Create realistic routines that build small habits, one step at a time

  • Stay consistent even when life is busy

  • Get back on track without the guilt spiral 

Robin

“My nutritional health has improved dramatically. I now eat meals to meet balanced health needs instead of just feeding a hunger.”

Kay

“With Ruth’s support and encouragement, I have started to lose weight and discovered to my delight that my HbA1C has dropped to 39 and I am no longer diabetic.”

Kathryn

“I have stopped snacking in the evening. I am doing more daily movement. I am beginning to eat more mindfully. My breakfasts are healthier.” “Although weight loss wasn’t a goal I have lost some weight.”

Join the community

Here’s what you get:

  • Unlimited forum support - I answer every question

  • Two live coaching and connect calls every month - troubleshoot challenges and chat

  • Weekly co-working sessions - set your goals, plan your week or your meals

  • Post-menopause nutrition and lifestyle course (8 modules) taught live with recordings to founding members. Second course on lasting habits and intentional eating skills to follow

  • Weekly accountability check-ins - share your goals and wins with women who get it

  • Video replay library - catch up on anything you miss

  • Downloadable resources - cheat sheets, workbooks, and practical tools

  • Recipe sharing - discover what's working for other members

  • A global community of fabulous women over 50 who understand the struggle

  • 1:1 calls available (additional charge)

Seona

“The goal setting process, in particular, the plan B approach has really helped with my all or nothing thinking. Tracking new habits and changes one by one rather than trying to change everything in one day and then getting disheartened.”

Catherine

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“I have improved my sleep which is a big one for me.”

“It felt very supportive and uplifting. Like having a group to cheer you on or commiserate if things weren’t going so well.”

 “With information backed up by science, you join a small group of supportive women to choose relevant to you, positive changes to your lifestyle to make you feel healthier, happier and more in control.”

Jayne

“The sessions were constructive and allowed me to set simple but realistic goals that resulted in early improvements – this was motivating and helped me to continue doing them.”

Is this community for you?

It’s for you if

✅ You want to lose fat from your midsection in a steady and sustainable way

✅ You want to age healthily

✅ You’d like to fill knowledge gaps about nutrition after 50

✅ You struggle with staying consistent

✅ You want nutrition that fits busy imperfect days, not rigid rules

✅ You’re open to learning new skills around habits, appetite and mindset

✅ You want structure, support and a community of women on the same journey

It’s not for you if

❎ You’re seeking rapid or extreme weight loss

❎ You want a meal plan to follow

❎ You’re looking to eliminate carbohydrates entirely or follow a very low-carb approach (e.g. keto or carnivore)

❎ If you don’t want to try new things

❎ You have a diagnosed eating disorder

❎ You’re currently experiencing regular binge eating where you eat a large amount of food while feeling out of control

If either of the final two points applies, you deserve specialist support and this community is not designed to replace that.

Your questions, answered

  • Absolutely not. You can cancel at any time. There’s also a full refund policy for the first 14 days.

  • Each course module takes around 30 -45 minutes to read. The weekly action planning takes about 15 minutes. Practicing your small weekly action can take as little or as much time as you choose, as can hanging out in the forum. This is designed to fit your life.

  • Only if you want to, I’ll never ask you to share it. I believe health is so much more than a number on a scale and this is a weight-stigma free space. All bodies are beautiful. It’s also okay to want to lose deep belly (visceral) fat, because we know it’s associated with negative health outcomes. I will help you to find your ‘best weight’, the weight you can maintain whilst enjoying a healthy life, rather than chasing a set number.

  • Absolutely, provided you’re under the care of a doctor. This community can help you build sustainable eating habits alongside your medical treatment. Changing your eating habits makes keeping the weight off more likely to happen.

  • Crikey no! If it works for you that’s great but it’s not for everyone. Instead, I will teach you how to tune into your body’s hunger and fullness signals and give it what it needs.

  • I truly hope so. Whilst I cannot give guarantees, if you’re willing to push outside of your comfort zone, do the work and make the changes, you’ll find everything you need in this community. Including a lot of support and a few dubious puns.

  • Yes! I have a degree from Cambridge University in medical sciences and psychology and I completed my medical degree at the University of London. However, I no longer work as a doctor so whilst I know a lot about how the body works, I can’t provide medical advice. I’m also a registered health coach, mindful eating instructor (MB-EAT) and I’m in the middle of a MSc in nutrition.

Founding member offer

Join as a founding member and help me build an awesome community in real time.

One time offer: $119 a quarter or $397 annual. That’s $1.08 a day so less than half of your morning latte!

Price locked in as long as you remain a member in good standing. Limited to 20 women.

Usual price $149 a quarter or $497 annual.

Join the waiting list to be the first to hear about the launch date.